i.

Conversation

Day 1–2

We talk. About the business, the people who visit, the appointments you want to receive. No templates, no assumptions.

  • Free first call
  • Scope & measurable goals
  • Written, fixed quote

Artefact: a written scope and a fixed price, signed before anything starts.

ii.

Drawing

Day 3–6

Typography, grid, tone. A custom layout composed around your brand, reviewed in conversation, iterated until it fits.

  • Wireframes on paper & screen
  • Bespoke type & palette
  • Unlimited revisions in this phase

Artefact: an interactive mockup to approve before any code is written.

iii.

Building

Day 7–12

Line-by-line. Clean HTML, purposeful CSS, restrained JavaScript. No page builders, no template debt, no bloat.

  • Hand-built markup
  • Mobile-first, responsive
  • Performance & SEO by design

Artefact: a private staging link to test on any device.

iv.

Launch & handover

Day 13–14

We deploy, hand over the keys, and stay close afterward. The site is yours, fully — source code, hosting, analytics, everything.

  • Deployment & hosting
  • Training, in writing
  • First month of revisions included

Artefact: your live site and a zipped folder of the source.

One roster, one project at a time

Ready to begin?
Start with a paragraph.

Tell me what you're building, in plain language. I'll tell you exactly how I'd approach it — no pressure, no hidden steps.

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