i.
Conversation
Day 1–2
We talk. About the business, the people who visit, the appointments you want to receive. No templates, no assumptions.
- Free first call
- Scope & measurable goals
- Written, fixed quote
Artefact: a written scope and a fixed price, signed before anything starts.
ii.
Drawing
Day 3–6
Typography, grid, tone. A custom layout composed around your brand, reviewed in conversation, iterated until it fits.
- Wireframes on paper & screen
- Bespoke type & palette
- Unlimited revisions in this phase
Artefact: an interactive mockup to approve before any code is written.
iii.
Building
Day 7–12
Line-by-line. Clean HTML, purposeful CSS, restrained JavaScript. No page builders, no template debt, no bloat.
- Hand-built markup
- Mobile-first, responsive
- Performance & SEO by design
Artefact: a private staging link to test on any device.
iv.
Launch & handover
Day 13–14
We deploy, hand over the keys, and stay close afterward. The site is yours, fully — source code, hosting, analytics, everything.
- Deployment & hosting
- Training, in writing
- First month of revisions included
Artefact: your live site and a zipped folder of the source.